Tools, advice and strategies for success on digital platforms: Instagram, Facebook, Pinterest, LinkedIn, E-mail marketing, digital content, SEO, SEM…
The personality of a brand is fundamental since it is the soul and essence that distinguishes it and makes it unique. Defining the personality before starting to design will make your document have coherence with your visual identity. Here is a step-by-step guide with five keys to define personality effectively:
Hello! I'm Luca Barboni, an expert in growth hacking and digital marketing, with a career spanning from founding the only Growth consulting firm in Italy, 247X, to be a partner with growthhackers.com, to organizing the largest European conference on the subject. My path of over 10 years of experience has always been characterized by constant learning on the field, international collaborations, and practical application working side by side with solopreneurs, startups, small, and large companies. I'm here to share with you the same practical method used by Silicon Valley startups - to grow your online business.
Learn how to choose the perfect chart for your data from 7 different options - let your data do the talking! Looking for the perfect way to represent your data visually and clearly? Look no further! In this article, we will introduce you to seven different types of graphs so you can choose the option that best suits your needs. From classic statistical graphs to more creative options, here you will find everything you need to make your data clear and eye-catching. 1. Line graph
Unleash your imagination with these methods proven to spark creativity
In today’s fast-paced and ever-evolving creative industry, understanding the nuanced needs of creative teams is pivotal for fostering an environment that encourages innovation, collaboration, and productivity. Creative teams, composed of individuals with diverse talents and perspectives, are at the heart of generating original ideas and solutions. However, their optimal functioning hinges on recognizing and meeting their unique requirements. This article delves into strategies for better understanding and addressing the needs of creative teams, thereby enhancing their potential to innovate and succeed. Recognize the Importance of Clear Communication Clear and open communication is the cornerstone of effective creative teamwork. It involves not only articulating project goals and expectations but also fostering an environment where feedback and ideas can be freely exchanged. Ensuring that team members are on the same page minimizes misunderstandings and promotes a cohesive approach to projects. Leaders should encourage regular check-ins and provide platforms for sharing ideas and concerns, thereby building trust and clarity within the team. Cultivate a Supportive and Inspirational Environment Creativity thrives in environments that are both supportive and stimulating. Creating a workspace that inspires creativity can range from the physical layout of the office to the cultural atmosphere that encourages risk-taking without fear of failure. Celebrating successes, acknowledging efforts, and learning from failures are essential practices that bolster a team’s confidence and drive. Additionally, providing resources such as workshops, conferences, and access to creative tools can further empower team members and spark innovative thinking. Foster Collaboration While Respecting Individuality Creative teams benefit from a delicate balance between collaboration and individual autonomy. While teamwork is essential for pooling diverse skills and perspectives, creative professionals also need space to explore their ideas independently. Recognizing the individual working styles within the team and accommodating these preferences can lead to more productive and satisfied team members. Activities such as brainstorming sessions and team-building exercises can enhance collaboration, whereas flexible scheduling and personal project time can support individual creativity. Promote Continuous Learning and Development The creative industry is characterized by rapid changes in trends, technologies, and methodologies. As such, providing opportunities for continuous learning and professional development is key to keeping the team’s skills sharp and relevant. Encouraging participation in training sessions, online courses, and industry events not only aids in personal growth but also benefits the team by bringing fresh insights and ideas into the creative process. In my Domestika course you will learn how to understand and meet the needs of creative teams in a multifaceted industry that requires thoughtful consideration and action. You will see how by fostering clear communication, creating an inspiring and supportive environment and managing workloads effectively, leaders can unlock the full potential of their creative teams.
Learn to find your strengths and build your trajectory with these exercises proposed by Mònica Rodríguez Limia Mònica Rodríguez (@rodriguezmon) is a business mentor for creators and creatives. She considers herself passionate about her work and believes that everyone has a great capacity to improve. For Mònica, education is the key and she believes that through it we still have time to change the world. For this reason, Mònica proposes in this tutorial several keys to get to know yourself better before starting an entrepreneurial project, through some simple exercises that will allow you to discover your strengths. You can see them below in the video:
Whether it is virtual or face-to-face, learn how to give the best presentation with these tips from Cristian Salomoni
Learn the basics of telling your own story with Antonio Núñez In recent years, the art of storytelling has gone beyond the purely narrative to influence elements of our society such as marketing, politics, and more. Knowing how to tell your own story to convince and inspire listeners helps you define your role as a creative and establish your personal brand. Antonio Núñez (@antonionunezstorytelling), communication consultant and expert in storytelling, goes over the key ingredients for a personal story that will captivate and persuade an audience. Find out below:
In a world saturated with content, finding that spark of originality can seem like an impossible task. However, with the right strategy, it is possible not only to come up with unique, clear concepts. But also to successfully execute them. From my experience as a graphic designer, advertising art director and later copywriter for audiovisual entertainment pieces, I have identified three keys that will help you develop original pieces that not only capture the imagination but are also feasible to carry out. In addition, at the end of this article, I invite you to download an additional resource I have prepared: "Steps to get to an idea", which will guide you through the creative process.
Learn how to organize and present the animations in your portfolio, with Caio Martins
Learn what a schedule is and how to create one effectively for project management and task organization.
Looking for creative ad ideas? These examples will show you how you can stand out in the marketplace with innovative strategies.
Graphic designer and illustrator Mauro Martins gives us advice on how to sell and make our work better known in order to live from illustration You know that the work of an illustrator goes far beyond drafts, sketchbooks, ideas, software and commissions. What you may not know yet is how to sell your work better, from how to advertise everything you do to how to gain more clients or a loyal audience. Graphic designer and illustrator Mauro Martins (@mauromartins) summarizes the most valuable tips he has used in his career to help beginners and experienced illustrators who want to learn how to better sell their work. You can watch the video below:
Learn the key concepts of the copywriting universe with Erica Igue What would you do if you were invited to a brainstorm? Or to do a briefing? Or even better... to do a PR stunt? Creating an advertising copy goes far beyond writing or coming up with ideas: you also need to know the jargon and concepts of this particular universe. In this tutorial, Erica Igue (@kikaigue), creative director and copywriter, teaches us the 5 key concepts of the copywriting universe. Don't miss them:
Learn how to build your own writing process, with Alberto Chimal Forget about the old clichés, inspiration is nothing more than a good idea turned into something concrete after lots of work and constant effort. This is one of the lessons from writer and teacher Alberto Chimal (@albertochimal), who offers a solution to anyone who suffers from creative block: practice, practice, and practice some more. In the tutorial below, this creator of stories for adults and children, film scripts, and other formats and finalist for the Rómulo Gallegos International Novel Prize, presents tips that will help you get into a creative flow, using simple everyday elements to inspire you. Find out more in the video:
Imagine this scenario: you're about to start an exciting new brand design project or advertising campaign. How do you make sure you're on the right track from the start? This is where benchmarking comes in, a powerful tool that allows us to thoroughly understand our creative environment, learn from the successes of others and chart our own path to success. But what is benchmarking? In simple terms, it's like spying on the competition, but in a totally ethical and beneficial way. It's about researching, learning and applying the best practices of other companies to improve our own processes and results. Sounds great, right? When we dive into the design of a brand, an advertising campaign or any creative project, it is crucial to understand the environment in which we move. This is where benchmarking comes in. It helps us get to know our competition, understand their strengths and weaknesses, and provides us with a solid foundation to tackle our own challenges. In order to explain it better, below you can download for free my own benchmarking on an architectural firm, a practical example to understand the essential aspects to be taken into account. Remember that these aspects may vary depending on the industry, the campaign or the product, but this specific case will give you a clear vision.
Looking for inspiration and advice for your entrepreneurial journey? Discover the top 8 books recommended for freelancers and entrepreneurs. Embarking on a freelance business or entrepreneurial journey can feel like diving into uncharted waters. It’s thrilling, yet daunting… It can be a rollercoaster ride of highs and lows, successes and setbacks. But fear not, adventurers! With the right guidance and knowledge at your fingertips, you can navigate these uncharted territories with confidence. So, join us as we unveil a treasure trove of wisdom. 8 books that will set you on the path to success!
Have you ever wondered what is one of the most important keys to transform an exciting idea into a successful project? Defining your customer in detail! In my experience, understanding in depth who we want to reach, what transformation we offer, makes the difference between a promising idea and a successful project. Here are 5 keys that will help you chart the path to your customer's heart: 1- Connect with your passion and purpose: Before venturing into customer definition, take a moment to reflect on your passions and purpose. What motivates you to embark on this journey? What problems and needs exist that you feel like addressing? Remember, the emotional connection to your project is the spark that will light the way to your ideal clients. Be authentic and be passionate! 2- Visualize your ideal client: Imagine you are creating your product or service for a specific person, your ideal client. What is this person like? What are their dreams, fears, and goals? What problem or need do they have? The key is to visualize your customer as a real and unique being. This will allow you to personalize your approach and create something that resonates with them on a deeper level. 3- Focus on problems and solutions: Here's the crown jewel: know your customer's problems. Do your research, talk to them, understand their daily challenges. The key is to become a problem solver. How can your product be the answer they are looking for? To help you in this process, I have prepared a free template that will guide you step by step in defining your customers' problems and needs. Download it and give wings to your creativity!
From Betty White's Snickers antics to Coinbase's QR Code crash, these ads redefine legendary. Dive into the fun with our top 10 picks! As the exciting Super Bowl LVIII approaches on February 11, 2024, at the Allegiant Stadium in Las Vegas, we've compiled a list of the 10 Best Super Bowl Commercials to keep you entertained throughout the game. These ads feature famous stars, touching moments, and lots of laughs. So, grab your favorite snack, settle into your comfiest chair, and let the laughter, inspiration, and awe begin!
Do you want to learn how to use the COUNT IF function in Excel? This article will teach you step-by-step how to do it, with clear explanations and practical examples.
Expand your digital marketing tools with AI. Discover the top techniques companies are using to optimize their campaigns.
Learn how to merge cells in Excel in just a few simple steps. Microsoft Excel is a powerful tool that offers numerous functions to facilitate data manipulation and presentation. Among the essential skills is the ability to merge cells, a useful technique to improve the presentation of information. In this article, we tell you how to make the most of this feature, which will help you maximize your efficiency in Excel.
Discover how to make charts in Excel easily with this step-by-step tutorial. Learn how to represent your data in a visual way in just a few clicks.
Discover how to subtract in Excel the easy way. Learn the basics and practice with them to master this function.
In a world where creative ideas and projects abound, standing out is crucial. The key to achieving this is to have a good pitch of your project. A document that allows you to explain clearly and logically what the idea you are developing or are going to develop is about, how you have thought about it and how you will make it a reality.
Dive into the world of brand development with a free, engaging download designed to help you understand and define your brand.
In my course Gold Gilding on Glass, I talk a little about how and where I find inspiration. There are many places for this - online in places like Instagram and Facebook groups, in person at events like Letterheads and more locally to me, Letter Luvvers. Another great tool is the relatively new magazine BLAG, now on its fourth iteration.
Hi, I'm Bianca Nazari, an illustrator and expert in creative careers. Today, I'd like to share some insights on the role of social media in our professional journey, especially for those in the creative world. We often find ourselves immersed in a sea of social media options, each with its unique features. Recently, I undertook an exercise to categorize these platforms into those more focused on personal relationships and those more oriented towards professional realms.
Wondering when to post on Instagram? Boost your Instagram engagement by posting at the right times. A lot of articles like throw cool sounding words around like: target audience, posting schedule, social media strategies. But they can't give you a concise answer to the question asked since ancient Babylon: "When is the Best Time to Post on Instagram?" I got you! Well, sort of...! Hang on!
Boost efficiency with these free tools that help you generate detailed prompts, AI-generated images, and explore various artistic styles. Welcome, curious mind, to the world where words meet technology, and creativity gets a digital boost! In this ever-evolving landscape, we're still getting used to a world where a simple sentence can conjure an image before our eyes. The capabilities of AI are truly mesmerizing, especially when it comes to generating detailed prompts, AI-generated images, and exploring various artistic styles. Today, let's dive into the top 7 free AI prompt generators that are revolutionizing the way we approach creativity.
