Branding "Ayur Herbs"
by Ana Martins @estudioanamartins
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The Ayur Herbs brand produces, in an artisanal way, personalized creams based on the practice of Phytotherapy and AyurVeda anesstrals. The name can be translated to Life through Plants which led to the signature of the brand - Natural Life. The developed symbol shows the transformation of a leaf into a drop inside a mortar, which is crowned by the initials of the brand “A” and “H”.
The plants most used in the manufacture of creams were illustrated - Calendula, Aloe Vera, Shatavari, Lavender, Curcuma, Amla, Ashwagandha - and applied to personal cards in order to enhance the richness of each of the plants. We were also able to see these illustrations in a pattern created to give the brand dynamic.
The packaging is designed to minimize economic and environmental costs. It is printed at home in A4 format, on paper without chemical treatment. On the external face the brand pattern and on the internal face the fields to be filled in manually, since all creams are unique and developed just for one person.
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