The Last Drop

por Martha Azcúnaga @marthaazcunaga

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The branding of this perfume wants to represents the beautiful elegance of the last breath of life and for that reason I opted for a more classic but at the same time modern style. It seeks to highlight the single dose that comes in the bottle represented by the abstraction of a drop in the letter “O”.

This was the first approach for the design of the bottle. The bottle is a representation of our philosophy of death.The crystal has a very natural shape as well as the rock base. We weren't sure about the application method of the bottle so we started to explore different forms. After exploring with different shapes and colors we decides to go for the rock opener.

Art Direction and Design for a fragance made in Barcelona.
The naming "The Last Drop" represents the last breathe of life with a single dose.
Therefore, this perfume is designed to be used at the precise moment of death.

Art Direction : Laura Jauregui Itsassne Eskerro Martha Azcúnaga