Paula Scher: Insider Advice From the Trailblazing Designer
The rock star of visual identity gives us her unique insight into the world of branding and design Paula Scher is no stranger to success. The designer, artist, and teacher, is the creative genius behind the visual identities of some of the most important brands in the world, with an enviable client list that includes Coca-Cola, Tiffany & Co, Microsoft, the New York City Ballet, and the Museum of Modern Art. In this episode of Domestika Maestros, we discover the challenges she has faced in the industry, the defining moments of her career, and a few insider tips for aspiring creatives.