Marketing
Three professionals working in communications, entrepreneurship, and business reflect on their 'extreme' experiences of working from home
It was already becoming an ongoing/long-term trend. It’s now become an imperative: the new normal. Remote working was already the standard for many creative professionals, but for others, it has marked a significant change. Studies carried out in countries like Spain, the United States, China, and South Africa have shown that employee productivity can increase by up to 15% just by working from home.
"In the past, the words 'working from home' conjured up images of people lying half-naked on a couch or in a bathtub while tapping away at their laptops. These clichés have been replaced by the truth: people who are able to reconcile their work life and home life, without having to make personal sacrifices, are more productive and happier," says Nicholas Bloom, a researcher and professor at Stanford University in the United States. Nicholas led a macro study on remote working involving employees from companies in China. The study highlighted the benefits of working from home.
Marcelo Tas (@marcelo_tas), Mònica Rodríguez Limia (@rodriguezmon) and Cecilia Tham, professionals working in communications, entrepreneurship and business, tell us about and reflect on their own “extreme” experiences of working from home. Discover more in the video below: